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Aviva extends title sponsorship of stadium | Insurance Business

It has quickly become one of the most iconic stadiums in world rugby and football, so it’s no wonder that Aviva Ireland was quick to extend its naming rights on the Aviva Stadium.

The insurer has today revealed that it has extended its partnership with the IRFU and FAI until 2025. The insurer also supports two grassroots programmes – the FAI’s Soccer Sisters programme and the IRFU’s Mini Rugby Festivals.

“The Aviva is an Irish icon, one of the world’s great stadiums. It is the home of many Irish victories and wonderful sporting drama,” said Mark Wilson, Group CEO of Aviva. “We are delighted to extend our sponsorship for a further five years and continue our successful association with the FAI and IRFU in support of Irish football and rugby.”

“Our announcement today is not just about the naming rights of the Aviva Stadium, it is also about ensuring that we support the development of rugby and soccer in Ireland,” added Aviva Ireland CEO John Quinlan. “Inspiring young children and nurturing future sporting heroes is at the heart and soul of the sponsorship. Both the IRFU and the FAI have been great to work with over the past eight years. We have witnessed some truly memorable moments — we look forward to being a part of many more on the hallowed turf.”

Since opening in 2010, the stadium has hosted more than 140 major events and enjoyed more than seven million visitors. Now FAI CEO John Delaney hopes the stadium can go on to even great success.

“Since the Aviva Stadium was redeveloped, we have enjoyed some terrific days there with our Republic of Ireland teams, Men’s and Women’s domestic Cup Finals, international club games, and numerous grassroots events,” he said. “This shows that our national stadium caters for all levels of Irish football.

“We can be extremely proud of Aviva Stadium being considered amongst the best stadia in Europe, which is why UEFA chose it to host the 2011 Europa League Final and for four games at EURO 2020. We look forward to working with Aviva Ireland, the staff at Aviva Stadium, and the IRFU over the next five years as we continue to provide the best possible experience for our supporters, stakeholders, and partners.”


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