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Aviva rolls out new policy for adviser market | Insurance Business

Aviva has a new product for the adviser market – a whole of life insurance policy for the likes of heirs and other high-value clients. 

Called “Whole of Life Insurance+,” the underwritten policy not only covers customers who wish to leave a legacy, or those with inheritance tax liabilities, but also offers trust and taxation technical expertise during the course of the application. The adviser market offering, which lasts the whole of a policyholder’s life, is available for clients between the ages of 18 and 85.

Other features include the ability to pre-qualify applications prior to financial and medical checks, as well as the provision of dedicated points of contact to arrange underwriting terms and chase medical exams.  

“We are pleased to bring a policy to market that offers the complete package; with the product, price, and support provided through a strong brand that advisers are familiar with,” said Aviva head of protection distribution Mark Cracknell. “Our focus is to offer comprehensive protection to our customers and to help intermediaries grow their business by protecting more lives, more easily.

“By successfully combining the elements consumers need in a new proposition, Whole of Life Insurance+ provides a bespoke high-value service and tax planning support.”

Last October Aviva launched “Living Costs Protection” as part of its integrated offering for the adviser market.


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