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Covéa Insurance announces trek to raise £75,000 | Insurance Business

Many insurers make charitable efforts, but few are as close to the heart of a firm’s senior leadership as this.

Covéa Insurance has announced a three-day trek that intends to raise £75,000 for the Alzheimer’s Society, as part of the Insurance United Against Dementia (IUAD) initiative. It is to be headed by Simon Cooter (pictured), commercial lines and HNW director at the firm, who has a very personal reason for getting involved.

“When I heard Chris Wallace (the Chair of IUAD) speak at the British Insurance Awards at the Royal Albert Hall in July, it struck a real personal chord,” he said. “Unfortunately, each and every one of us is likely to experience dementia — through a parent, sibling, friend, colleague or spouse. In my case, it was particularly close to home, both my father in law and my own dad were affected by forms of dementia in the latter stages of their lives. So, when Chris talked about the aims of IUAD, I knew straight away that I wanted to help and messaged him there and then.”

Cooter is calling on the industry to band together and join him on the trek, which has been dubbed InsureTrek 2018.

“Collectively we can achieve so much more than we can individually, it’s fantastic to see the industry uniting for the greater good,” he said. “As for Covéa Insurance, ‘Giving something back’ is an ethos that underpins our culture and supporting IUAD seems the right thing to do to complement the fantastic charitable causes we already support through our internal activities.”


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