It came to the surprise of many back in November when Towergate Underwriting, one of the most well-known MGAs in the UK market, revealed it would be undertaking a rebranding. Today marks day one of its transformation.
The firm, under the leadership of CEO Paul Dilley, has taken on the Geo Underwriting brand.
With the new regulated entity established, the firm’s central, specialty, personal lines and private clients are the first to go live. According to a release confirming the launch, these businesses will shape the firm’s structure which will include Geo UK, Geo Europe, Geo Specialty and Geo Partners. Geo Europe and Geo Specialty launched last year with offerings in both the London market and Scandinavia; while Geo Partners will contain businesses acquired and that will trade under a separate brand. It currently includes both Solis Re and Property Initiatives Underwriting Agency (PIUA).
“To be a successful MGA you need a point of difference – not only in terms of products, but the expertise and service you offer to your clients,” said Dilley.
“Not only are we introducing a refreshing new brand to the market but we will continue to seek and invest in people, creating a culture that fosters innovation, drives better behaviour and therefore results.”
It was also outlined that the firm will look to review its products and pricing – it has already lined up a new Geo Private Clients high-net worth offering.