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CIBC creates a new brand of direct banking



18 August, 2017 11:30

Photo : Freepik

The bank CIBC just announced the launch of Financial Simplii, a new brand of direct banking for customers who want to take advantage of everyday banking without fees through online channels, mobile and telephone.

In parallel with this launch, CIBC and the Bank The Choice of the President have agreed to end their banking offering for consumers. Customers with President’s Choice products provided by the bank CIBC will, and their products pass to the Financial brand Simplii.

«This is an important step as we continue to develop an offer of direct banking, and a customer-focused, says Mike Boluch, vice-president, services branch, direct banking. The brand Simplii will offer banking services direct current no cost as well as cost-effective rates to the growing number of Canadians who prefer to conduct their banking by phone and online, or through a mobile device or other digital channels. «

As of 1 November, the Financial brand Simplii will replace the products and services of the President’s Choice brand. Clients may continue to use their bank account without interruption, even as expect to enjoy the same everyday banking free of charge.

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