4 January 2018 11:30
SSQ financial Group changes name and becomes SSQ Insurance. The group has also renewed its visual identity and its signature, which is now » The collective mind «. SSQ Insurance asserts that this change is part of their desire to develop the sense of belonging of its customers and its partners. The company stresses that this will allow him to be more connected to its customers and to return to its social roots.
«The new brand identity, with the signature «The collective mind», emphasizes the fact that the company is animated by a sense of solidarity out of the ordinary, since its creation in 1944. Positioning sets the tone for a clear commitment to : SSQ Insurance will continue to be present for the community, to be a company socially responsible and committed to serve its community of insured persons. Because more than ever, the company is confident that the concept of community must be at the heart of insurance. It is this same community stronger, which makes each individual best, » says Jean-François Chalifoux, president and general manager of SSQ Insurance.
A logo modernized
SSQ Insurance also states that its new logo reflects a company’s » positive and modern «, with letters more rounded.
«The values of social commitment, integrity and accessibility are at the heart of the convictions that drive us and are the guarantee of our stability. These influence our decisions and our actions on a daily basis and make us a company where the conduct of the business is human. Beyond the change of identity and new brand positioning, SSQ Insurance remains the same a company dedicated to its customers in order to offer a wide range of insurance products and high quality investment, » says Mr. Chalifoux. The renewal of the mark is effective from the 1st of January.