July 7, 2017 11:30
Sun Life of Canada and the Toronto Raptors have recently decided to strengthen their partnership to add a new campaign and programming in support of diabetes prevention initiatives and awareness to this disease. In addition, as of season 2017-2018, the company will be the first partner to display their logo on the jersey of the team.
«We are excited to announce this new partnership is unprecedented with the Raptors and Maple Leaf Sports and Entertainment, said Lisa Ritchie, senior vice-president and the first director of marketing, Sun Life Financial. Two major brands are grouped together, to attract the attention of supporters and to encourage Canadians from coast to coast to adopt a healthy lifestyle and active. «
The logo of the Sun Life Financial will be at the front of the jerseys used by the Raptors during the matches from the next season. This type of partnership will make its entry to the scale of the league the next season within the framework of a pilot project of three years in the NBA.
«An important moment in the history of the Raptors»
«This is an important moment in the history of the Raptors, and we are happy to share with Sun Life Financial, a canadian brand iconic is also a trusted partner of the team for seven years, pointed out David Hopkinson, first chief commercial officer of Maple Leaf Sports and Entertainment. This innovative partnership on the plan of the sports marketing puts the focus on an important issue affecting the community and is an initiative of which we can be very proud of.»
The Raptors and Sun Life Financial will give you all the details on the programming surrounding the fight against diabetes and will reveal the new team sweater bearing the logo of Sun Life Financial in the fall of 2017. Since she announced that she would diabetes and its priority in the markets and communities where it is present globally, Sun Life Financial has agreed to pay more than $ 17 million to support this cause.