April 16, 2018 13:30
Photo : Freepik
Traditionally, insurers offer discounts to new clients to attract them into their fold. Little is, however, available to their loyal customers. The Capital is a step to change this trend by launching Thank you !, its rewards program for loyal customers.
Most of the clients will remain long with The Capital, the more they will earn rewards. They include, among others, reductions of deductible on the auto insurance, home or recreation vehicle, insurance coverage free of charge, discounts and special offers with partners of the insurer and of the services of legal and psychological aid free of charge.
As well, members of the same family will be able to take advantage of the privileges obtained by the person having the greatest number of years of loyalty. Membership in the program is free.
«This is the first program of its kind for an insurer in Québec and it is for The Capital a nice way to demonstrate to our customers that we value them and hope to have the pleasure of serving them for a long time,» said the chief operating officer La Capitale general insurance, Christian Fournier.