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«Uncertainty has become the new norm» – Mark Sylvia, president and CEO of Empire Life


Hubert Roy

15 August 2017 07:00

Mark Sylvia | Photo : Réjean Meloche

To Mark Sylvia, it became impossible for any company to think meet all contingencies. «Uncertainty has become the new norm,» he wrote in his president’s message in the annual report 2016 to Empire Life.

«Instead of trying to guess what awaits us, we strive to offer well-designed products, to manage its operations effectively, and to invest in high-quality assets characterised by their value and their ability to show a good performance during periods of turmoil. «

And the technology will become more and more out of place in this climate of uncertainty. Empire Life will be no exception, » said Mr. Sylvia.

«The technology has made possible the implementation of a service platform on which are based the more than 20,000 financial advisors qualified to recommend the Empire Life to their customers. All products and services life insurance, group insurance, and investment that we develop make use of technology to ensure the delivery and provision, and improve the customer experience. Our customers want the purchase of products and the processing of their claims are simple and easy. We are committed to meet their expectations, » he says.

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